Are you wondering what’s the pivotal business thing that can determine your future? Well, first things first. Start by asking yourself why are you in business.
There’s some really important things you need to know before you start your business in order to have that business.
Not everything is as simple as registering a business. You can do it. Almost everyone can do it too. But what will make your business successful?
Andrew Jeffers presents some pivotal business aspects that can guide your business towards growth and success.
You need more than just a product
The first thing you need to establish a business is to have a product or service. Have you got something that satisfies a need for a particular target market?
It’s not enough to have a product. Your product must be part of someone’s interest. Otherwise, who will buy it? If no one needs or wants what you’re selling… Then, it’s quite difficult to make business.
Before you even think about going providing that product to someone make sure you’re really good at it. Quality generally sells for itself and nothing speaks louder than proficiency and excellence.
The power of reference sites
Have you ever wondered how people used to start their businesses some decades ago? When computers and the internet didn’t even exist?
Reference sites are a fantastic way to try and get some more business and particularly if you’ve got a really good product and you do it really well.
In other words, if you impress your clients they will most likely spread the word and increase your sales. They will refer you to everybody under the sun.
However, if you do a rubbish job, they’re more than likely to tell more people than when you do a good job. In this case, your reputation goes down significantly.
Understanding your target audience
To sell your product effectively to somebody who really wants it, you really need to know who you’re selling to.
It’s very important to understand your target market. Nothing speaks volumes than you doing an amazing job for a client or having an extraordinary product.
But to reach your target audience effectively, you need to understand and analyze their behavior, interests and other relevant aspects of their lives.
Only then you can truly understand what are their needs and find ways to deliver solutions to their problems.
Andrew Jeffers started his first business at the age of 14
I started my first business when I was about fourteen and I used to mow people’s lawns and wash people’s cars.
How did it all start? Well, I used to do stuff for my dad. So, I used to mow our lawn and all of a sudden, one of the neighbors said to me: “I’m going away in a holiday. Can you come and mow my lawn?”
He saw how well I did my dad’s lawns. He saw how long it took me and how I used to clean up. So, that was a point of reference.
I went to see him. I did his lawns for a couple of weeks and he gave me five times of what my dad was paying me.
So, I established what the actual market rate was. I then realized that I had a product. Thanks, dad!
And I started going around to the neighbors in my vicinity. I didn’t have flyers. I didn’t have brochures. I didn’t even have a mower but what I do is go to the person next door and next door and I’d offer my services and I’d say: “Hey, do you remember Bruce who lives two doors up? Well, I did his lawn and I did it while he was away. If you want, you can go and have a chat with him.”
The pivotal business aspect…
By doing a good job and by knowing your area or knowing your customer base and by having those reference sites you can establish your business.
At the end of the day, by doing an amazing job you’re going to build, grow and develop your business. You don’t need complex resources to start.
You don’t need to wait for the website. You don’t need to wait for the fancy brochures or flyers.
You just need to start your business, understand your product, understand who you’re selling to and do a good job. That should be your pivotal business.
What are you waiting for? Get your idea into action and start showing your clients how good you are at what you do. Then, just watch your reputation working on its own.
Let’s get in touch to discuss your pivotal business aspect. It does make a difference and it can drastically improve your results.