A good or bad business culture can change the route of your business in many different ways. But do you know what it is and how can it impact your company?
Having an amazing business, excellent products and understanding clients is one thing, but having awesome staff is what makes the real difference.
You need to build a great culture within your business if you want to achieve effective success at long term. After all, your business culture is basically your business’ personality.
There are two types of business culture: good culture and bad culture. The two can definitely make or break the future of your business.
The importance of a good and engaging business culture
Maybe, you are now asking yourself what is a business culture and why should you even consider working on it. That’s the right spirit.
As Andrew Jeffers says, a good business culture allows people to come together. It tells everybody: “This is how we do things around here”.
It gives people a sense of keeping the company united, it’s the emotional glue that helps the business continue, and it helps keep your clients and employees engaged at all times.
Now, the question is: “Would you do business with a company that has a great culture, attitude and employees? Or would you do business with a company that doesn’t have any of that?”
You’d probably go for the first right? A consistent team who works effectively and at optimal levels will most likely deliver a better product or service. Besides, they pass on a higher sense of reliability and trust. They work as one. They make and represent a brand.
How do you build and improve your business culture?
In order to build a positive and engaging business culture, you need to first work on your foundation. As such, you should be able to answer these questions:
- Who do you stand for?
- What does the company stand for?
- What do you as an individual stand for?
Once you have your answers, you can move forward and improve your business culture. The reasons why you should do that are quite simple to understand.
Besides attracting more clients and improving your reputation, you’ll also create a better work environment for everyone.
The PITCH strategy
Here at Shuriken Consulting, there is a specific strategy that everyone follows. It’s called the PITCH strategy and this is what it means:
- PARTNERSHIP: We partner with our clients whenever possible.
- INTEGRITY: We say what we do and we do what we say.
- THINKING: We always think and plan before moving into action.
- CONTINUOUS LEARNING: We do 2 hours of training every week.
- HIGH EXPECTATIONS: We expect the best out of ourselves and our clients.
Start working on your business culture
Have you thought about the benefits of a great business culture?
For instance, a good company culture will attract staff, clients and keep them all loyal to your business. It’s a win-win situation.
Besides, it keeps your entire team united and motivated. Better ideas will emerge and higher performance levels will result from an engaging work environment.
At the end of the day, if you don’t have a good staff, you don’t have anything. So, get moving and make sure that your business has a culture of excellence.